Flagship Case Study · CFO + COO Integrated
Qera Marketing
The Challenge
Qera Marketing was a multi-entity digital marketing agency with the revenue potential to scale fast — but neither the financial infrastructure nor the organizational architecture to get there. Multiple entities, inconsistent reporting, no centralized financial visibility, and operational systems that couldn't keep pace with growth.
Our Role
Both the CFO and COO functions were embedded simultaneously. Matt rebuilt the financial model and deployed CAIRN, our proprietary analytics platform, across all entities. Kylie redesigned the organizational structure, operational workflows, and team systems. Financial infrastructure and organizational architecture were built in parallel — by design.
Key Results
- Scaled from startup to multi-million-dollar operations in 18 months
- Full financial visibility across all entities via live BI dashboards
- Organizational structure redesigned for sustainable growth
- Operational systems built for consistent delivery at scale
- Both CFO and COO functions running in permanent coordination